About
Us: Silver Mountain Marketing & The Testimonial Collector
At age 21, I
graduated from college with a degree in Film and Television and
immediately began working on short films and corporate videos. Unlike
most of my peers, I was able to find work almost immediately after
graduation and enjoyed a fruitful period of work in the film and
television industry.
Most of my classmates,
however, were not so lucky. Many of my peers were unable to find
work and went for months (sometimes even years) before they were
able to find a paying job in the industry. A few of these people
never found work at all, gave up on their dreams, and eventually
went to work in completely unrelated fields.
After just a
few short months of working in the industry and seeing my film school
friends fall to the wayside, I realized that as much as we had learned
about filmmaking in school, none of it mattered if we didn’t
know how to market ourselves and find work for the future.
After this realization,
I started a company called Farview
Point, which helps young filmmakers learn the skills that
are necessary to successfully market and promote themselves and
their work within the film and television industry. I also wrote
a book titled, “Film
School & Beyond” and with the book as an aid, have
successfully guided hundreds of young filmmakers within the competitive
entertainment industry.
At the same
time that I was creating Farview Point, my father (who
is a Chiropractor in the state of California) saw what I was doing
with these young filmmakers and realized that like many of these
young pupils emerging from film school without proper training in
marketing and promotion, his Chiropractic practice was also lacking
in these areas. As a result, my father hired me as the Marketing
Coordinator for his practice and over the next two years I worked
to build my father’s business to a point he never before imagined
possible.
At a Chiropractic
seminar in Los Angeles, my father sat down for lunch with a group
of doctors from around the country and began talking to them about
the current state of their practices. During that conversation,
many of the doctors admitted to having businesses that were running
below capacity and below their desired incomes. My father then brought
up the work I had been doing for him and recommended that the doctors
give me a call to see if I could help them with their marketing.
Before I knew
it, I was doing the marketing for a number of doctors from around
the country… and Silver
Mountain Marketing was born.
(This
is the interesting part, so pay attention!)
Now with an
influx of clients vying for my attention and guidance, one
of the first things I recommended to them all was that they start
collecting testimonials from their patients, as these testimonials
would be vital to the future success and overall prosperity of their
practices.
After giving
this assignment, most of the doctors really went to work and collected
dozens and dozens of testimonials from their patients… and
saw their practices flourish as a result. A few doctors,
however, never collected even a single testimonial and their businesses
never took off in the same way that the other doctors’ practices
did.
In a conversation
with one of my doctors who had failed to collect even a single testimonial
(despite my constant requests), he revealed to me that the reason
he hadn’t collected any testimonials was because he was afraid
to ask his patients for their feedback and because he thought that
the process of asking for the testimonial would be too time consuming
for his already busy practice.
After that brief
conversation, I knew I had to do something to make the process
of collecting testimonials simple, automatic, and anything but time
consuming.
The
result of my efforts is what is now known as the Testimonial
Collector – a testimonial generating system that you
can easily implement into your current marketing campaign in order
to collect superlative testimonials from your past and current customers…
and then use the testimonials you’ve collected to increase
your leads, boost your sales, and maximize your profits!
More
Information on Silver
Mountain Marketing can be found here
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